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Renault looks to enter low-cost car segment in India

"Half of the market we are not addressing. What is happening below Rs 4,50,000, we don't have any cars so that's a big space," Marc Nassif, head of Renault's India operations told Reuters at the Auto Expo 2014.

Aradhana Aravindan   Greater Noida     Last Updated: February 5, 2014  | 13:20 IST
Renault looks to enter low-cost car segment in India
(PHOTO: Reuters)

France's Renault may launch a car priced below Rs 4,50,000 in India, a senior executive has said, as the company looks to tap the biggest and fastest growing segment of the Indian car market.

"Half of the market we are not addressing. What is happening below Rs 4,50,000, we don't have any cars so that's a big space," Marc Nassif, head of Renault's India operations told Reuters at the Auto Expo 2014.

"Obviously, we want to go there," he said, without giving details of the possible launch in that segment.

The company also plans to increase its dealership network in the country to 175 by the end of this year up from 125 at end December 2013, he said.

(Reuters)

 

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