Author Dheeraj Sinha on how advertisers target the consumer : In conversation with Business Today: Business Today

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Author Dheeraj Sinha on how advertisers target the consumer

Chitra Narayanan, Vivan Mehra | August 11, 2015

Dheeraj Sinha, author of Consumer India - Inside the Indian Mind and Wallet, busts some myths about the Indian market and about how marketers and advertisers target the consumer, in a chat with Business Today.

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