Good content transcends all barriers: Aparna Purohit : News Reel: Business Today
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Good content transcends all barriers: Aparna Purohit

BusinessToday.In | October 4, 2020

Aparna Purohit, Head of India Originals, Amazon Prime Video, speaks about the evolving art of storytelling and how content has become king in a changing entertainment landscape. In her keynote address at the Business Today Most Powerful Women event, she expanded on the key trends that are shaping the entertainment industry like authenticity and diversity of stories told through the OTT platforms, local stories finding resonance with viewers and more experimentation with content.



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