The Rs 4 lakh-Italian ‘mangalsutra’ that Indian women love!

Actress Richa Chadha turned heads at her wedding reception with her Bvlgari ‘mangalsutra’ worth almost Rs 4 Lakh

Set in 18K yellow gold chain, it featured five circles adorned with round black onyx inserts and pave diamonds

Ever since Bvlgari mangalsutra was launched in 2021 with Priyanka Chopra as its brand ambassador...

Source: Bvlgari

…various Indian actresses including Sonali Bendre

And Yami Gautam have chosen this new-age mangalsutra

On ‘Karwa Chauth’, many husbands are often on the search for a perfect gift for their wives

With this mangalsutra, Bvlgari is trying to popularise branded jewellery among Indian customers, who often opt for family jewellers

Source: WeddingSutra

Bvlgari opened its first store in 2014 at DLF Emporio mall, Delhi and is set to open another store in Mumbai in 2023

Jean-Christophe Babin, Group CEO, Bvlgari, said, “Mangalsutra is the first step into the Indianisation of Bvlgari.”

Will Bvlgari be able to create ‘A Thing For (Italian) Bling’ and crack the Indian jewellery market?

Source: WeddingSutra

Check out Business Today magazine's latest issue 'A Thing For Bling'

Magazine story by: Smita Tripathi
Designed by: Mohsin Shaikh
Produced by: Bhoomika Aggarwal

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