NFT Clothing
Line: The New
Digital Fashion

Nike sold a virtual pair of sneakers from its Dunk Genesis Cryptokicks range priced between approx. Rs 2 lakh and Rs 3.71 crore ($2,500 and $449,000) a pair

Nike’s virtual
sneakers worth
Rs 3.71 Crore

Virtual NFT Fashion Line by Nike, Gucci

Even as NFT mania died down, global fashion brands like Nike and Gucci are investing in tangible use-cases for intangible digital tokens in the form of NFT fashion line

NFT clothing line by
other fashion brands

Dolce & Gabbana (D&G), Tiffany, Gucci, and Adidas have also joined Nike to rake in $240 million through NFTs so far

Manish Malhotra who was the first Indian designer to his own NFT clothing line said, “While the concept of spending real money on clothing that does not physically exist is slightly confusing, virtual possessions do generate real sales”

India’s first NFT clothing
line by Manish Malhotra

Manish Malhotra’s five-piece NFT collection, his sketch for Kareena Kapoor’s outfit “Illuminous Showstopper” was sold for Rs 2.8 lakh. Other designers with their NFT collections are - Anamika Khanna, Raghavendra Rathore

Famous NFT 
collections in India

They are being considered as future investments. Rishi Kanoi, one of the buyers of Rs 65,000 worth AK-OK NFT, says, “My avatar can wear it for fashion shows in the digital world in future and only I'll have it"

Who buys NFT Fashion

Virtual fashion has turned into an entire universe with Nike’s Nikeland, Adidas’ meta land, and virtual fashion shows finding a space for themselves

Metaverse of fashion

The possibilities of virtual fashion are fueled by NFT collection provided there are ways to authenticate NFTs and add life-long royalty-generation features to it

Is NFT fashion just a
fad, or the future?

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