The Maruti Joy Ride: Iconic brand to bumper stock!
Back in 1971, Indira Gandhi allowed her son Sanjay to fulfill his dream
Sanjay Gandhi had a true passion for cars and even worked with Rolls-Royce for three years
With his mother's support, ‘Maruti Motors Limited’ was incorporated...
…and Sanjay became its first Managing Director
However, Emergency was imposed and the project was put on halt first and then shut down
In between, Indira lost her Prime Ministership but returned to power again in 1980
She soon restored Maruti. Unfortunately, there was no Sanjay this time. He had passed away a few years earlier
The government started looking for an active collaborator to build Maruti and...
…this is when the Japanese company Suzuki came into the picture
A joint venture agreement was signed between the Government of India and Suzuki Motor Corporation in 1982
The company launched the iconic Maruti 800 in 1983 and the launch price was just Rs 47,500
Interestingly, for a very long time, Maruti enjoyed a market share of over 50%. Currently, it stands at a strong 43%
Just like their cars, the company's stock has been zooming
An amount of Rs 1 lakh invested in this multibagger stock 19 years ago would have turned into Rs 53 lakh today!
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Story by Tanya Aneja
Designed by Mohsin Shaikh
Produced by Prashanti Moktan