Hindustan Unilever to sell iconic Annapurna, Captain Cook brands: Here’s what we know

FMCG major Hindustan Unilever will sell its atta and businesses under the ‘Annapurna’ and ‘Captain Cook’ brands for over Rs 60 crore

HUL to sell Annapurna,
Captain Cook for over
Rs 60 crore

HUL’s Deal with Uma
Global Foods, Uma
Consumer Products

HUL’s ‘Annapurna’ and ‘Captain Cook’ brands have been sold to Uma Global Foods and Uma Consumer Products, subsidiaries of Singapore-headquartered Reactivate Brands International

HUL to drive growth agenda
in packaged foods biz

With this divestment, HUL aims to drive its growth agenda in packaged foods business of dressings, scratch cooking and soups

HUL sells atta, salt biz

The acquiring party will get trademarks, copyrights, other intellectual properties associated with India and other geographies from HUL’s deal

Why is HUL selling
Annapurna, Captain Cook?

HUL MD and CEO Sanjiv Mehta said, “Given our strategic priorities and portfolio choices, we believe it is in the business's best interest to sell these brands to Reactivate Brands International, which is well-positioned to unlock their full potential”

Uma Global Foods on
Annapurna, Captain Cook

Uma Global Foods co-founder Ashok Vasudevan said that the acquisition if materialised can help the company inn global expansion and promoting affordable wellness

Annapurna, Captain Cook
turnover in 2021-22

Both the brands had a turnover of Rs 127 crore and contributed less than 1 per cent of HUL’s turnover in FY2021-22

HUL December quarter results

HUL reported a 12 per cent rise in net profit at Rs 2,505 crore for the December quarter compared with Rs 2,243 crore in the same quarter in the previous year

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