Katrina Kaif makes debut in BT MPW 2022, shares her ‘Kay Beauty’ journey as an entrepreneur

Actor and entrepreneur Katrina Kaif made her debut in Business Today’s premium listing of The Most Powerful Women in Business 2022

Katrina Kaif in MPW 2022

A 20-year veteran of the Hindi film industry, Katrina Kaif is a stunning beauty ranked regularly among the toppers of any list of the world’s most beautiful or sexiest women, and is also one of the most Googled personalities in India. But there’s more to her than her looks

Katrina Kaif: Beyond Bollywood

Katrina Kaif’s make-up brand Kay Beauty launched three years ago as a joint venture (JV) with e-commerce major Nykaa. Called Nykaa-KK Beauty, the JV set up in 2018, where Kaif holds a 41.5 per cent stake, is a direct subsidiary of Nykaa

Katrina Kaif’s tie up
with Nykaa

“One of my biggest passions and interests in life from a very young age has been make-up,” says Katrina Kaif. She constantly interacted with some of the top make-up artists in the country and picked their brains on their favourite brands, formulations, different products and their uses

Katrina Kaif: From passion
to business

“Through those years, my knowledge increased and since it was a passion, it just led me one day to finally take the plunge to being an entrepreneur and starting my own make-up line,” says Katrina

Katrina Kaif’s Kay Beauty

“She is an extremely passionate and strong businesswoman, someone who respected my ideas and shared my vision for starting a beauty brand like Kay Beauty,” says Katrina. They spent two years researching before launching Kay Beauty in 2019

Katrina Kaif on Nykaa
founder Falguni Nayar

“Since this is my passion, I don’t count it as part of my working hours and often work till late into the night only to be told by my husband [actor Vicky Kaushal] to switch off the phone,” says Katrina

Katrina Kaif: The passionate

“Being an entrepreneur is not a nine-to-five job. Having a brand and taking care of it is like having your baby. It’s something you want to nurture, something you want to see grow,” says the 39-year-old actor

Katrina Kaif on

Katrina Kaif says Kay Beauty will expand into other categories, but her current focus is on its expansion in terms of distribution. While it is present online on Nykaa.com, it can be found offline at 125-plus stores across India

Kay Beauty: Present
and Future

Business Today Magazine's special issue - The Most Powerful Women in Business - On Stands Now!

Magazine story by: Smita TripathiVidya SSohini Mitter and Prerna Lidhoo
Designed by: Mohsin

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