Produced by: Mohsin Shaikh
Coolie locked ₹500 crore in rights before release—highest ever for a Tamil film. No screens, no shows, just pure Rajini pull.
For Coolie, Rajinikanth takes home ₹150 crore—equal to the entire budget of most big South Indian films.
Distributors abroad paid over ₹80 crore for Coolie. Rajinikanth’s name alone guarantees global cash flow.
Jailer exploded with ₹91 crore on day one. For reference, that’s more than most Bollywood films earn in a week.
2.0 sold its rights for ₹370 crore pre-release. Add ₹655 crore box office, and you’ve got a near-₹1,000 crore juggernaut.
Coolie’s Telugu rights sold for ₹44 crore (pre-GST). That’s a massive figure—without even a dubbed trailer out.
Even Lokesh Kanagaraj, directing Coolie, is getting ₹50 crore. That’s Rajini inflation—everyone earns more around him.
His movies recover costs before release via satellite, digital, and music. For producers, Rajini = guaranteed ROI.
Posters, teasers, t-shirts—everything Rajini touches turns to cash. He’s not a film star. He’s a moving market.