Produced by: Tarun Mishra Designed by: Muskan Arora
Hollywood celebrity Kim Kardashian has been announced as the brand ambassador for the Spanish brand Balenciaga. The announcement coincided with the launch of Balenciaga's latest "Closet Campaign."
The brand unveiled the "Closet Campaign" on January 23, 2024, featuring Kim Kardashian posing with multi-coloured Balenciaga handbags from her personal collection. The campaign celebrates the return of the iconic Balenciaga Le City Bag, initially launched in 2000.
Renowned duo Inez and Vinoodh handled the photography and direction for the campaign, capturing the ambassadors in settings that resemble museum-like closets to showcase their personal collections.
Alongside Kim Kardashian, the campaign features other ambassadors like actresses Roh Yoon Seo and Nicola Peltz, model Paloma Elsesser, costume designer Patricia Field, and style influencer Devon Lee Carlson.
The campaign showcases diverse closets, each reflecting the personal style of the ambassadors. Kim Kardashian is seen in an all-black ensemble posing with vibrant Balenciaga handbags from her walk-in closet.
Roh Yoon Seo's closet is filled with shimmery silver handbags, creating a glamorous display. The actress is photographed amidst her collection, adding a unique touch to the campaign.
Nicola Peltz opted for a black sweatshirt and flared black pants paired with black boots, showcasing her collection of Balenciaga bags. Her closet features a variety of black, silver, and white handbags.
Paloma Elsesser sports a black t-shirt, cycling tights, and a sports jacket in black, white, and red, holding a black Balenciaga handbag. Patricia Field looks phenomenal in a black coat, t-shirt, and boots, posing with her black Balenciaga bag amid a backdrop of multi-coloured handbags.
Balenciaga's "Closet Campaign" offers a distinctive and interesting way to present the brand's merchandise, with each ambassador bringing their personal style and flair to the showcase.