'Nursery rhymes, crore incomes': The shocking paychecks of kids’ creators

Produced by: Manoj Kumar

₹214 Crore a Year

Top kids’ channels like Ryan’s World can pull in over ₹17 crore every month—powered by billions of global views and addictive content loops.

₹412 per 1K Views

With rates ranging from ₹82.5 to ₹412.5 per 1,000 views, kids’ content can turn nursery rhymes into serious money.

Mid-Tier, Mega Cash

Even mid-sized kids’ channels earn up to ₹68 lakh a month—by mastering uploads, thumbnails, and YouTube’s kid-friendly algorithm.

₹8K to ₹41K Startup Pay

New kids’ channels pulling in a few lakh views a month can still earn ₹8,250–₹41,250—a respectable income for beginner creators.

Million Views, Million Rupees

With a few million monthly views, ad revenue alone can reach ₹4.1 to ₹8.25 lakh—before factoring in merchandise and sponsorships.

Beyond the Ads

Brand deals, toy licensing, and merch sales often rival or exceed ad revenue—making top kids’ channels full-scale media empires.

Watch Time = Wealth

The YouTube algorithm loves long watch sessions. Cartoons, story playlists, and daily uploads keep young eyes glued—and the cash flowing.

Regulations Apply

Kids’ content faces strict laws like COPPA. No personalized ads—but creators who play by the rules still cash in big.

Billions of Plays Daily

Children’s YouTube is a digital goldmine—with massive, loyal viewership and parents rarely skipping ads. The demand isn’t slowing down.