‘117 BPM’ : The science behind Baby Shark song’s addictive appeal with children

Produced by: Manoj Kumar

Brain Trigger

The repetitive lyrics of Baby Shark activate dopamine release, targeting pleasure centers in the brain, making the song irresistible, especially for children.

Family Connection

Featuring relatable characters like Mommy, Daddy, and Baby, the song fosters emotional bonding, activating reward systems in young listeners’ brains.

Rhythm Drive

At 117 BPM, the song’s upbeat tempo stimulates movement systems in the brain, creating a physical urge to sync and groove along.

Visual Delight

Bright visuals and simple choreography in the video enhance its appeal by creating a multi-sensory experience that captivates young viewers.

Cultural Autonomy

Emerging from internet culture rather than traditional settings, the song gives children a sense of discovery and ownership, fueling its viral spread.

Algorithm Boost

YouTube’s algorithms amplified Baby Shark’s reach, categorizing it across children’s songs and toy content, ensuring global exposure.

Arousal Peaks

Research reveals that the tempo of Baby Shark increases beta wave activity in the left temporal brain region, enhancing engagement and arousal.

Movement Spark

The rhythm activates the motor cortex, even in listeners who remain still, demonstrating how the beat sparks a desire to move.

Perfect Formula

With its simple melody, catchy lyrics, and algorithmic support, Baby Shark became the perfect storm of viral success, as seen in numerous studies.