Produced by: Manoj Kumar
Nischay Malhan and Ruchika Rathore’s June 2025 wedding at ITC Tavleen, Chail, set social media ablaze—millions of shares, celeb cameos, and an avalanche of fan edits turned this intimate ceremony into a creator-world blockbuster.
Photos : Instagram/triggeredinsaan
Their romance began in a Delhi engineering college in 2018—friendship, memes, content collabs, and then a December 2024 engagement. Fans followed every beat, making their love story one of India’s most-watched digital sagas.
With 24 million YouTube subscribers and 1.4M Instagram followers between them, Nischay and Ruchika aren’t just newlyweds—they’re a digital super-couple, commanding more daily views than some cable networks.
The wedding wasn’t just romantic—it was a business masterstroke. Brand placements, viral reels, and boosted follower counts may have added lakhs to their June revenue. Industry insiders are calling it “the soft launch of Creator 3.0.”
Triggered Insaan pulls in over ₹25 lakh monthly from YouTube ads alone. Each upload—earning around ₹8 lakh—spins commentary, comedy, and cultural critique into a revenue machine.
His deal with INTEL India—worth ₹12 lakh/month—is just one of many brand collabs. Marketing heads now see Triggered Insaan as a top-tier endorser, citing ROI that rivals prime-time TV.
Fokus, the hydration drink he co-founded, is no side hustle. With branding that merges meme culture and fitness, it’s quietly gaining traction—and could soon eclipse YouTube in monthly returns.
With an ever-expanding fanbase dubbed the “Triggered Army,” Nischay’s audience reach gives him leverage few Indian creators enjoy. For sponsors, his engagement rate is gold dust.
From reaction videos to life advice to roast culture—his content blend is finely tuned. Analysts credit his massive growth to an algorithm-smart strategy that marries relatability with ruthlessly consistent posting.