Produced by: Manoj Kumar
Aamir Khan’s next big release won’t land on Netflix or Amazon—it’s heading straight to YouTube, where audiences must pay to watch. Theatrical first, pay-per-view later.
This is Bollywood’s first YouTube PPV move—no subscription, no platform cut. Khan’s gamble may cut out the OTT middlemen entirely.
Forget juggling streaming subscriptions. Khan’s direct YouTube model means all you need is internet and intent—no Prime, no Disney+, just pay and press play.
By skipping OTT deals, Aamir keeps the revenue close. This isn’t just a creative choice—it’s a power play to control pricing, release windows, and viewer data.
Is every drama destined for OTT? Not on Khan’s watch. Sitaare Zameen Par is challenging the idea that smaller films can’t command big screens—or paid attention online.
YouTube PPV isn’t passive. It demands intention. The click-to-pay model adds value and commitment—no endless scroll, just a decisive watch.
If this works, it could reshape Indian film economics. YouTube PPV could become the indie (or even A-list) playbook—bypassing gatekeepers with global reach.
From Lagaan to PK, Aamir’s always zigged where others zagged. This release model just might be his boldest industry experiment yet.
The film’s mental health themes meet a distribution strategy built on inclusivity. No paywall, no platform—just stories for the widest public possible.