Produced by: Mohsin Shaikh
She rants, reels, and roars—and banks ₹2.5 lakh a day doing it. Apoorva Mukhija’s hustle isn’t just bold, it’s wildly profitable.
This 2001-born rebel started with skits in her bedroom. Now, she’s collaborating with brands like Nike and Maybelline. How did she flip her camera into cash?
Each 30-second Instagram story earns her ₹2 lakh. One reel? Up to ₹6 lakh. Who needs Bollywood when your phone pays better?
Unfiltered, unapologetic, and brutally funny—her online alter ego “Kaleshi Aurat” has helped build a ₹41 crore empire.
With appearances in “Who’s Your Gynac?” and “The Traitors India,” she’s blurring lines between influencer and mainstream star.
While the world shut down, Apoorva blew up—turning pandemic boredom into one of Gen Z India’s most lucrative content careers.
Controversial takes and fiery one-liners keep her in the headlines—and help drive millions to her page. Hate her or love her, she’s laughing to the bank.
With consistent high-value brand deals, she’s arguably earning more than top TV stars—without needing a media network’s backing.
Apoorva isn’t just making content—she’s redefining what a 20-something digital entrepreneur can look like in modern India.