Maserati Grecale: Pink SUV inspired by Barbie

Mattel, Neimun Marcus meet Maserati

The Italian luxury vehicle manufacturer unveiled 
Barbie-themed Maserati Grecale Trofeo SUVin collaboration with California-based toymaker Mattel and American luxury retailer Neimun Marcus

Maserati goes Barbiecore

Riding high on the Barbiecore trend, quite literally, Maserati has designed Grecale SUV to turn the everyday into something exceptional

Maserati Limited Edition

The Barbie Maserati Grecale will be available in only two custom units globally, making it an extremely exclusive luxury buy

An iconic blend

Grecale is painted in classic Barbie pink hue with acid-yellow lines inspired by Maserati’s racing heritage. The SUV dons Barbie and Neiman Marcus logos 

Maserati goes pink!

The interiors feature black full-leather seats, dashboard, carpets and doors, all accented with pink stitching. The headrest boasts of a unique “B” signature badge

Luxury with a purpose

The car will cost a whopping $330,000 (Approx Rs 2 crore 72 lakh) but 10% of the sales will go to charities to provide equal opportunities for girls

Customisable Forever

The SUV is a part of the company’s Fuoriserie program, which will allow the buyer to endlessly customise their Maserati

Barbie fever

The Barbie franchise is still firmly fixed in the mainstream with a new movie, starring Margot Robbie and Ryan Gosling, coming out in 2023

A progressive icon

Barbie has faced flak in the past for being a sexist symbol. However, recently, the doll’s image has been that of a progressive icon, and that’s the image that Maserati has played on

Masserati’s past collaborations

Maserati has earlier collaborated with former English footballer David Beckham and Italian restaurateur Massimo Bottura

Rolls-Royce Spectre: Rolls-Royce unveils first electric car

Next Visual Story 

Click Here