Rs 12 lakh Per Day Earned By Selling 'Samosas': Bengaluru Couple Leave Jobs To Sell Snacks

Produced by: Bhoomika
Designed by: Mohsin

A Bengaluru-based couple gave up their high-paying jobs and sold their dream apartment to sell samosas and they now earn Rs 12 lakh a day

Couple selling 'Samosas’ 

Meet Shikhar Veer Singh and Nidhi Singh who have been married for five years and were comfortable in their corporate jobs. But they decided to get out of their comfort zone and start something of their own. They zeroed down on launching a start-up focusing on selling one of India’s most popular snacks, samosa

Shikhar Veer Singh, Nidhi
Singh’s Samosa Singh

They used their surname and named the start-up Samosa Singh. The sales quadrupled and the couple’s current profit stands at Rs 12 Lakh a day approx

Bengaluru couple
earns Rs 12 Lakh by
selling samosas

Shikhar Veer Singh and Nidhi Singh first met in Haryana while pursuing BTech in Biotechnology. Shikhar later pursued MTech from the Institute of Life Sciences in Hyderabad. Their love continued to grow and they finally married each other 

Veer and Nidhi: Jab they met

After trying out at a few companies, Nidhi started working at a pharma company in Gurugram. Her salary package was Rs 30 Lakh. On the other hand, Shikhar Singh was the Principal Scientist at Biocon in 2015, when he decided to quit his job to pursue his start-up dream

Nidhi quit Rs 30 Lakh
per annum job to launch
samosa business

The two start-up founders initially started setting up the cooking station using their own salary. But with bigger operations, they needed bigger kitchens and staff. Hence, the couple sold their dream apartment in which they had lived only for one day. They used that money to rent out a factory for Samosa Singh 

Samosa Singh’s founders sold dream apartment to
set up start-up

Samosa Singh offers a variety of samosas from the basic aloo masala samosa and veggie samosa to some quirky ones like manchurian samosa, kadhai paneer samosa, cheese chilli samosa and more. Over a period of a year, Samosa Singh's menu has been diversified to include moong dal kachori, pyaaz kachori and more

Samosa Singh menu

Shikhar Veer Singh and Nidhi Singh have been trying to expand the presence of Samosa Singh across Bengaluru. It launched its first Quick Restaurant Service (QSR) in February. It also launched a new outlet in Bengaluru’s Garuda Mall

Samosa Singh’s
growth journey

In order to generate excitement around the brand, Samosa Singh drives engagement on Instagram with samosa eating competitions, moment marketing, memes and more

Samosa Singh's
Instagram page

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