IKEA Makes Delhi Debut With First Offline Store

In this special report, Business Today’s Astha Oriel brings you the key insights of IKEA’s first store in Delhi. The Swedish home furnishing brand has made its debut in North India. Spread across 15,000 sq ft, IKEA’s new store is housed at Pacific Mall, Tagore Garden. This new store is part of IKEA India’s broader omnichannel strategy, which includes e-commerce, large-format stores, city stores, and Plan and Order Points. The company also plans expansion in Noida and Gurgaon going ahead. At present, IKEA stores are present in Hyderabad, Bengaluru, and Mumbai. IKEA entered the Indian market in 2018 with a large-format store in Hyderabad.