Noise CEO Gaurav Khatri Speaks To Business Today About The Noise REP Fitness Tracking Band

Business Today sits down with Noise Co-founder and CEO Gaurav Khatri to discuss the company's latest wearable, the Noise REP fitness band. In this conversation, Khatri explains what the new device is, how it works, and the role it is designed to play in helping users better understand their health and fitness.

We also explore Noise's broader strategy with the REP band, including why the company believes there is room for a more India-focused approach to fitness wearables. Khatri shares how the device has been developed with Indian users in mind, taking into account factors such as diverse skin tones and varying hair densities to improve sensor accuracy and overall performance. He also discusses how these considerations can help deliver more reliable health and fitness tracking in real-world conditions.

Beyond the product itself, the conversation touches upon the growing wearables market in India, and how Noise plans to differentiate itself in an increasingly competitive segment. Watch the full interview to hear Gaurav Khatri break down the technology behind the Noise REP fitness band and follow/subscribe to Business Today TV for more.