Thoughtworks Retail Rendezvous: Commerce Platforms, Marketplaces & Marketplaces Evolution

Discussing the marketplace context in varying industry landscapes. Falabella goes over what prompted the launch of a new marketplace.   John Deere talks about the changing role of customer touchpoints and the need to build a holistic customer understanding. Falabella reveals the kinds of synergies, both in technology and business models, that are necessary to ensure their omnichannel success.