Amazon Demand From Tier 2, 3 Cities Ahead Of Great Indian Festival

In a BTTV interaction with Aastha Chopra, Amandeep Lohan, Director – Home, Kitchen & Outdoors, Amazon India, discusses the changing consumer trends ahead of the Great Indian Festival. Lohan says premiumisation is emerging as a key growth driver, with customers increasingly opting for products offering better performance, specifications and brands. Smart home and kitchen appliances are growing nearly three times compared with last year, while demand is also rising for premium health and wellness products. He highlights the growing contribution of Tier 2 and Tier 3 cities, which accounted for 60-70% of growth during recent sale events. Lohan also discusses Amazon Now’s 10-15 minute delivery model, its expansion across 120 cities, and Amazon’s festive strategy focused on selection, value and speed.