BJP’s Gen Z Reset: Why Modi & Ministers Are Going All-In On Instagram

The BJP’s digital strategy appears to be getting a Gen Z makeover. Following the Jantar Mantar protests, the party is placing greater focus on Instagram, short-form videos and more casual, relatable content. Sources say the social-media performance of Union ministers was assessed at a recent Cabinet meeting, tracking engagement across Instagram, X and Facebook between May 1 and August 15, 2026. Prime Minister Narendra Modi, with over 106 million Instagram followers, remains the biggest digital face of the government. The push is also moving offline, with the proposed ‘One Day, One University’ initiative aimed at taking ministers directly to campuses. But can reels and campus visits translate into something harder to win—Gen Z’s trust?