Centre Steps In To Protect Gig Workers As Quick Commerce Firms Asked To Drop 10-Min Delivery Promise

In a major relief for gig workers, the Narendra Modi government has asked quick-commerce platforms to drop their 10-minute delivery promises, citing serious safety concerns. After intervention by the Union Labour Ministry, companies such as Blinkit, Zepto, Swiggy and Zomato will remove time-bound guarantees from ads and social media. Labour Minister Mansukh Mandaviya warned that aggressive timelines were endangering delivery partners’ lives. Blinkit has already altered its tagline. The move has been welcomed by delivery workers and trade bodies, with the government stressing that rider safety must come before speed-driven business models.