“Challenges Will Remain”: BJP’s Deepak Mhaskey On Gen-Z, Instagram & Social Media Strategy

BJP’s new Social Media Convenor Deepak Mhaskey speaks about the growing influence of Gen-Z and Instagram in shaping political narratives. Addressing questions about the recent Gen-Z movement and its strong presence on Instagram, Mhaskey acknowledged that social media is constantly evolving and presents ongoing challenges for political parties. He said the BJP will continuously study emerging content and changing narratives before adapting its digital strategy. Mhaskey also outlined a more targeted approach, with content being categorised for different audience groups, including Gen-Z, Gen-X and women. He said the party is already reaching these audiences but will work to make its social media outreach more effective.