Crowded Markets, Empty Shopping Bags? Delhi Traders Feel The Diwali Pinch

Delhi’s markets are witnessing a festive rush ahead of Diwali, with shoppers thronging Chandni Chowk and Old Lajpat Rai Market. However, the crowds are not translating into stronger sales, say traders. Shopkeepers report that rising prices are making customers cautious, particularly when it comes to expensive electronics and household appliances. Some buyers are cutting down on decorative lights, while others are comparing prices online before making purchases. Traders also point to higher operating costs and shrinking profit margins. Market representatives say financial uncertainty is affecting big-ticket festive shopping, even as Delhi’s markets remain brightly lit and crowded.