How Mira Kapoor Became An Investor And Decides Which Brands To Invest In

 In the latest episode of the BT Podcast, Aabha Bakaya speaks with Mira Kapoor about her journey as an investor and the principles she uses to evaluate brands. Mira discusses her investments across wellness, beauty, organic foods, sustainable water, music education and fragrance, and explains why differentiation is one of the key factors she looks for in a business. She shares the example of Wellbeing Nutrition and how its delivery format helped it stand apart in the supplements market. Mira also explains why she prefers to invest in businesses she personally believes in and would use herself. From initially endorsing brands during COVID to taking deeper investment positions, she shares how her involvement evolved and what makes her consider a business unique enough for the long term.