JioStar Explains How Advertising Is Changing In India

BTTV’s Aastha Chopra spoke to Mahesh Shetty, Head Entertainment Sales, TV, JioStar, and Bhaskar Ramesh, Head Entertainment Sales, Digital, JioStar, about how brands are spending their advertising budgets in 2026. They shared why companies are no longer looking at television alone and are increasingly choosing campaigns that run across TV, OTT and social media. The conversation also covered which sectors are spending more on advertising, what brands expect from media companies today, and how viewer habits are changing. 

They also spoke about the growing appeal of regional markets, premium audiences, and why large entertainment properties continue to attract advertisers despite a changing media landscape.