PM Modi Goes Full Gen-Z: ‘Flex’, ‘OGs’ & Reels Win Over Young India

Prime Minister Narendra Modi is giving his political playbook a Gen-Z makeover. From Instagram selfie reels to campus slang like “flex” and “OGs”, Modi’s digital outreach is increasingly speaking the language of young India. At his SRCC address, the Prime Minister used viral Gen-Z terms, drawing an enthusiastic response from students. His Instagram game has also included reels on the NEET controversy, youth issues, education reforms, protests and even a GRWM-style video for National Handloom Day. Is this a new era of political communication—or simply a smarter way to connect with Gen-Z?