Senco Gold Expansion: 20 New Stores A Year, Franchise Push & Focus On Tier 2 And 3 Cities

Senco Gold & Diamonds is accelerating its retail expansion, with 18 stores already opened this year and another four to five in the pipeline. Suvankar Sen, MD & CEO, Senco Gold & Diamonds, outlines the company's growth strategy, including deeper penetration into Eastern India, expansion across Delhi NCR and North India, and a stronger franchise-led model. The company is also exploring new store formats focused on non-bridal jewellery, everyday wear, men's jewellery and gifting. With a target of opening 18–20 stores annually, Senco Gold aims to strengthen its geographical reach and tap emerging consumer markets across India.