Gaming firm Rooter partners with Polygon and YGG-backed gaming guild IndiGG

Gaming firm Rooter partners with Polygon and YGG-backed gaming guild IndiGG

Partnership is an effort to bolster the gaming creator economy in India and drive Web3 gaming proliferation and its adoption in the country’s gaming industry.

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Gaming firm Rooter partners with Polygon and YGG-backed gaming guild IndiGGGaming firm Rooter partners with Polygon and YGG-backed gaming guild IndiGG
Aakanksha Chaturvedi
  • Apr 8, 2022,
  • Updated Apr 8, 2022 2:39 PM IST

In a bid to tap the massive interest in NFTs and gaming, Rooter, a video game streaming and eSports platform based out of India, has announced its partnership with the India arm of Yield Guild Games (YGG), IndiGG. The partnership will focus on launching a blockchain game streaming program, “Rooter x IndiGG- Creator Program”. The first cohort will start on April 10, where 1000 Web3 gaming creators will get a chance to win cash prizes from a pool of $1 million.

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The organisation announced in a release that IndiGG is a subDAO of YGG and backed by the Web3 giant Polygon. It aims to create an ecosystem for Web3 gaming to flourish in India. The country’s gaming market is seeing a once-in-a-generation inflection point in terms of sophistication, scale, growth, and propensity to pay, with a huge base of over 400mn gamers, making it one of the largest markets in the world.

Speaking on the partnership, Dipesh Agarwal, co-founder and COO of Rooter said, “We are excited to partner with IndiGG, who are driving the adoption of Web3 gaming in India by onboarding blockchain gaming creators. Through this association, we will give their gamers access to our Rooter.gg x IndiGG - Creator Program featuring workshops and mentorship, and help them monetise their content. The partnership will further enable us to proliferate Web3 gaming and be at the forefront of Blockchain game streaming in the Indian gaming industry.”

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Further commenting on the collaboration, Abhishek Anand, Business Head of IndiGG said, “India is a gaming powerhouse with more than 400mn gamers, which makes it a highly lucrative market for western game studios to find hyperlocal partners to spearhead its distribution in the subcontinent. The generous reward pool offered by Rooter will play an instrumental role to empower the IndiGG community to become a juggernaut in growing the Web3 gaming ecosystem through live streaming and creation of education-based content.”

Also Read: Maharashtra's Gadchiroli to issue caste certificates via blockchain platform Polygon

Also Read: Crypto crime: Pune police recovers over Rs 84 cr worth of Bitcoins

In a bid to tap the massive interest in NFTs and gaming, Rooter, a video game streaming and eSports platform based out of India, has announced its partnership with the India arm of Yield Guild Games (YGG), IndiGG. The partnership will focus on launching a blockchain game streaming program, “Rooter x IndiGG- Creator Program”. The first cohort will start on April 10, where 1000 Web3 gaming creators will get a chance to win cash prizes from a pool of $1 million.

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The organisation announced in a release that IndiGG is a subDAO of YGG and backed by the Web3 giant Polygon. It aims to create an ecosystem for Web3 gaming to flourish in India. The country’s gaming market is seeing a once-in-a-generation inflection point in terms of sophistication, scale, growth, and propensity to pay, with a huge base of over 400mn gamers, making it one of the largest markets in the world.

Speaking on the partnership, Dipesh Agarwal, co-founder and COO of Rooter said, “We are excited to partner with IndiGG, who are driving the adoption of Web3 gaming in India by onboarding blockchain gaming creators. Through this association, we will give their gamers access to our Rooter.gg x IndiGG - Creator Program featuring workshops and mentorship, and help them monetise their content. The partnership will further enable us to proliferate Web3 gaming and be at the forefront of Blockchain game streaming in the Indian gaming industry.”

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Further commenting on the collaboration, Abhishek Anand, Business Head of IndiGG said, “India is a gaming powerhouse with more than 400mn gamers, which makes it a highly lucrative market for western game studios to find hyperlocal partners to spearhead its distribution in the subcontinent. The generous reward pool offered by Rooter will play an instrumental role to empower the IndiGG community to become a juggernaut in growing the Web3 gaming ecosystem through live streaming and creation of education-based content.”

Also Read: Maharashtra's Gadchiroli to issue caste certificates via blockchain platform Polygon

Also Read: Crypto crime: Pune police recovers over Rs 84 cr worth of Bitcoins

ABOUT THE AUTHOR

Aakanksha Chaturvedi

I am a multimedia reporter working across Business Today properties, at the India Today Group.

I break stories for BusinessToday.in and write longform analytical pieces for the Business Today Magazine.

I also report for India Today TV's the Business Today Show and the Tech Today Show.

I am the youngest reporter with a cover story in the Business Today magazine (most widely read Indian business magazine). I am also the youngest reporter covering business news on TV.

I have previously worked with International Business Times (US edition) and Coin Crunch India. I graduated with a degree in mass media from Mithibai College, Mumbai in 2021.

Leads and tips- aakancvedi@gmail.com/ aakanksha.chaturvedi@aajtak.com
Twitter/instagram/reddit- aakancvedi

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