Appeal of studying abroad is declining for Indian Gen Zs; US takes the biggest hit, shows study

Appeal of studying abroad is declining for Indian Gen Zs; US takes the biggest hit, shows study

While on-campus education remains preferred, programmes combining India-based study with partial exposure to foreign universities or semester exchanges are gaining popularity.

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Indian Gen Zs are reconsidering the study-abroad routeIndian Gen Zs are reconsidering the study-abroad route
Business Today Desk
  • Sep 2, 2026,
  • Updated Sep 2, 2026 7:00 AM IST

Young Indians are rethinking the traditional study-abroad route due to rising overseas costs, visa uncertainties, and concerns about post-study work opportunities. Many are now considering international education programmes based in India, according to a new research by Emeritus.

The findings come from the ‘India Gen Z Outlook 2026’ report by Emeritus, which surveyed respondents aged 15-28 across major Indian metros. The study covers pre-college, transitioning, and early-career stages.

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The appeal of studying abroad is declining, with 48% of respondents interested in overseas education reporting reduced interest over the past year. The United States has seen the sharpest drop in appeal.

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Among those still interested but concerned about studying abroad, 40% cited cost as the main barrier, 32% mentioned visa and immigration policies, and 31% were worried about being away from family. For those whose interest has already declined, 37% blamed rising costs, 26% pointed to visa and immigration issues, and 24% cited safety and political uncertainty abroad.

India-based international education is emerging as an alternative. About 87% of pre-college respondents and 92% of transitioning respondents said they would be likely or extremely likely to study programmes offered by internationally ranked universities in India. Among transitioning students, 69% preferred such programmes over going abroad to avoid visa uncertainties.

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While on-campus education remains preferred, programmes combining India-based study with partial exposure to foreign universities or semester exchanges are gaining popularity. Preference for this pathway increased from 27% among pre-college respondents to 39% among transitioning students.

"It took 30 years to build a predictable outward migration path. The reversal is happening much faster," said Ashwin Damera, co-founder and CEO of Emeritus.

The report also highlights changes in young Indians' approach to skills and careers. Some 82% use AI or GenAI tools weekly to learn or develop new skills, and 65% of early-career respondents believe a degree alone is no longer enough for job market success.

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Work-life balance is gaining importance over traditional career markers, with 74% prioritising it over formal leadership titles. Additionally, 65% feel a successful career does not require becoming an executive leader. However, 60% feel burned out by the pressure to continually upskill, even though 75% believe acquiring the right skills is essential to remain competitive.

Young Indians are rethinking the traditional study-abroad route due to rising overseas costs, visa uncertainties, and concerns about post-study work opportunities. Many are now considering international education programmes based in India, according to a new research by Emeritus.

The findings come from the ‘India Gen Z Outlook 2026’ report by Emeritus, which surveyed respondents aged 15-28 across major Indian metros. The study covers pre-college, transitioning, and early-career stages.

Advertisement

The appeal of studying abroad is declining, with 48% of respondents interested in overseas education reporting reduced interest over the past year. The United States has seen the sharpest drop in appeal.

MUST READ | Gen Z, Gen Alpha to drive half of India’s beauty spending by FY31: Brands prepare for new-age consumer

Among those still interested but concerned about studying abroad, 40% cited cost as the main barrier, 32% mentioned visa and immigration policies, and 31% were worried about being away from family. For those whose interest has already declined, 37% blamed rising costs, 26% pointed to visa and immigration issues, and 24% cited safety and political uncertainty abroad.

India-based international education is emerging as an alternative. About 87% of pre-college respondents and 92% of transitioning respondents said they would be likely or extremely likely to study programmes offered by internationally ranked universities in India. Among transitioning students, 69% preferred such programmes over going abroad to avoid visa uncertainties.

Advertisement

DON'T MISS | Winning Gen Z: Why fintechs are turning every payment into a consumer engagement opportunity

While on-campus education remains preferred, programmes combining India-based study with partial exposure to foreign universities or semester exchanges are gaining popularity. Preference for this pathway increased from 27% among pre-college respondents to 39% among transitioning students.

"It took 30 years to build a predictable outward migration path. The reversal is happening much faster," said Ashwin Damera, co-founder and CEO of Emeritus.

The report also highlights changes in young Indians' approach to skills and careers. Some 82% use AI or GenAI tools weekly to learn or develop new skills, and 65% of early-career respondents believe a degree alone is no longer enough for job market success.

Advertisement

MUST READ | Think Gen Z Is shunning formal jobs? 59% of new EPFO subscribers in FY25 were 18–25

Work-life balance is gaining importance over traditional career markers, with 74% prioritising it over formal leadership titles. Additionally, 65% feel a successful career does not require becoming an executive leader. However, 60% feel burned out by the pressure to continually upskill, even though 75% believe acquiring the right skills is essential to remain competitive.

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