PVR launches 15-screen superplex in Noida

PVR recently launched  Superplex in Noida, a grand multiplex with 15 screens which includes various international formats like IMAX screen, 4DX Screen and a dedicated screen for the children.

Speaking at the launch, Ajay Bijli, Chairman and Managing Director, PVR Ltd said, "This is the 2.0 version of the cinema exhibition industry. With 5 superb formats there is never a dull moment at the Superplex."

The 4DX screen with air, water and motion effect is a format suitable for action movies. Besides a 4DX screen, the Superplex has nine mainstream screens.

The Superplex has three Gold Class screens which feature recliner seats.

PVR has also introduced an IMAX screen in this Superplex, which it claims is the first in North India.

Superplex also has a specially designed auditorium for  children called Playhouse.

The Playhouse has special seating arrangement and slides for children to play on.