Nayanthara: From Lady Superstar to savvy entrepreneur redefining success on her own terms

Nayanthara: From Lady Superstar to savvy entrepreneur redefining success on her own terms

It’s not just the success in films that defines Nayanthara, who is popularly called ‘Lady Superstar’ in the South.

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Nayanthara 40, Actor & EntrepreneurNayanthara 40, Actor & Entrepreneur
Krishna Gopalan
  • Dec 24, 2024,
  • Updated Dec 24, 2024 5:12 PM IST

It’s not just the success in films that defines Nayanthara, who is popularly called ‘Lady Superstar’ in the South.

Known to be wise with her money, her film production house Rowdy Pictures—which she set up with her husband and filmmaker Vignesh Shivan—released the critically acclaimed Koozhangal, a Tamil film in 2021.

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The couple has also invested in a bunch of companies including skincare brand 9Skin, female hygiene player Femi9, event ticketing firm Ticket9, apart from The Divine Foods and Chai Waale. Often, Nayanthara has spoken of “making a positive difference to people through her businesses” and keeps an eye on the quality of brands she is involved in. Managing a career in films is not easy and being an entrepreneur as well is tough. Nayanthara has done both.

It’s not just the success in films that defines Nayanthara, who is popularly called ‘Lady Superstar’ in the South.

Known to be wise with her money, her film production house Rowdy Pictures—which she set up with her husband and filmmaker Vignesh Shivan—released the critically acclaimed Koozhangal, a Tamil film in 2021.

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The couple has also invested in a bunch of companies including skincare brand 9Skin, female hygiene player Femi9, event ticketing firm Ticket9, apart from The Divine Foods and Chai Waale. Often, Nayanthara has spoken of “making a positive difference to people through her businesses” and keeps an eye on the quality of brands she is involved in. Managing a career in films is not easy and being an entrepreneur as well is tough. Nayanthara has done both.

ABOUT THE AUTHOR

Krishna Gopalan

Based in Mumbai, Krishna Gopalan has reported across sectors that include telecommunications, cement, media and entertainment, private equity, consumer and metals. His current job profile entails writing on large conglomerates for which he interviews prominent CEOs. Krishna has a deep interest in business strategy and is intrigued by why organisations do what they do. His writing experience of over 25 years has had stints in The Financial Express, The Economic Times, Fortune India and Outlook Business. At Business Today, he contributes to the magazine, online and also appears on television.

Krishna reads widely on business, politics and Indian history. A Chevening scholar (batch of 2007), he spent three months in the UK that included an internship with the Financial Times in London. He is a published author with his first book, The Making of Don, based on the 1978 Hindi film starring Amitabh Bachchan, hitting the stands in 2013. Academically, he is a postgraduate in Economics from the University of Madras and holds an MBA from NMIMS, Mumbai.

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