FMCG, Durables Consumption Takes a Tumble
FMCG and consumer durables sectors have been on a slow growth trajectory over the past four quarters, beginning Q4-FY19. Initial signs of slowdown came when the large players saw demand softening
- Feb 6, 2020,
- Updated Feb 6, 2020 7:18 PM IST
FMCG and consumer durables sectors have been on a slow growth trajectory over the past four quarters, beginning Q4-FY19. Initial signs of slowdown came when the large players saw demand softening. Multiple factors, including the liquidity crisis that began in Q2-FY20, had a ripple effect on the economy, and impacted the FMCG sector, which is dependent on sufficient availability of cash in the economy.
FMCG and consumer durables sectors have been on a slow growth trajectory over the past four quarters, beginning Q4-FY19. Initial signs of slowdown came when the large players saw demand softening. Multiple factors, including the liquidity crisis that began in Q2-FY20, had a ripple effect on the economy, and impacted the FMCG sector, which is dependent on sufficient availability of cash in the economy.