iPhone 17 series may start at Rs 79,900 launch expected on September 9
Apple is gearing up to launch the iPhone 17 series around September 9 or 10, staying true to its annual tradition, reports claim. The new lineup is expected to feature four models — iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max — with major upgrades in design, camera, and software.
- Jul 22, 2025,
- Updated Jul 22, 2025 9:35 PM IST
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Apple is expected to unveil the iPhone 17 lineup in the second week of September 2025, likely around the 9th or 10th, continuing its traditional release schedule. According to Bloomberg’s Mark Gurman, the keynote may happen early that week, with pre-orders starting Friday, September 12. Retail availability is likely from September 19, giving Apple fans a tight window to prepare for upgrades. Image: wi-fiplanet.com
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Apple is reportedly dropping the ‘Plus’ model in favour of a new iPhone 17 Air — a thinner, more lightweight, design-forward variant positioned just above the base iPhone 17. The Air model will appeal to users looking for aesthetics without going fully Pro. The series will also introduce an improved version of the Dynamic Island, and iOS 26 will bring visual and interactive upgrades across standard and Pro editions. Image by wi-fiplanet.com
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A significant design shift is coming: the entire iPhone 17 lineup — from the base to Pro Max — is expected to feature dramatically slimmer bezels. Unlike previous generations where ultra-thin bezels were Pro-only, this change signals a more cohesive aesthetic. Apple is also reportedly switching all models to aluminum frames, ditching stainless steel and titanium used earlier, for a lighter, unified, and ergonomic build across the lineup. Image: Agencies
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Apple is set to double the front camera resolution on the iPhone 17 to 24MP for sharper selfies and clearer video. On the back, the standard model may retain a 48MP dual-lens setup, while the Pro Max is expected to boast a 48MP triple-lens array — main, ultra-wide, and telephoto — all capable of recording in ultra-high 8K quality. This marks one of the biggest camera jumps in recent years.
Image: Agencies
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The iPhone 17 series is expected to launch in India at a starting price near Rs 79,900. However, prices may go up globally due to higher production costs linked to U.S.–China trade tensions and tariffs introduced under Trump-era policies. In the U.S., the base iPhone 17 may start at $899, while in the UAE, the entry price is expected around AED 3,799 — possibly more for higher-end models.
Image: Reuters
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All iPhone 17 models will run iOS 26 out of the box, offering visual refinements and improved interactivity. A new version of Dynamic Island will offer smoother, more useful animations and controls. Pro models will see the best software enhancements, but even the standard iPhone 17 and Air are expected to deliver more polished features, closing the gap between Apple’s base and premium segments more than ever before. Image: Agencies