From CEOs Control To Data Power: How Business Strategy Is Rapidly Changing

In a world driven by disruption, short-term thinking and relentless news cycles, businesses are being forced to rethink how they communicate, compete and survive. From legacy companies to first-generation global entrepreneurs, agility has become the single most important advantage. CEOs are no longer just managing operations — they are reshaping organisations to move faster, flatter and smarter. Control over marketing, ownership of customer data and the intelligent use of AI are now critical differentiators. As organisations flatten and information flows faster, long-term business building is giving way to speed, adaptability and volatility. This conversation explores how modern companies must take back control, harness data and embrace agility to stay relevant in an era where today’s strategy can become obsolete tomorrow.