Escorts unveils global lineup of tractors
Launches 13 new tractors under its Farmtrac, Powertrac, and Euroline Series for its international markets
- Jul 6, 2016,
- Updated Jul 6, 2016 2:44 PM IST
Delhi-based tractor maker Escorts Limited, one of India's leading tractor manufacturers, unveiled 13 new tractors in the 12-110 horse power (HP) range, as part of its ambitious global campaign to expand market under the flagship Farmtrac, Powertrac, and Euroline Series brands, which are designed, developed and manufactured in India.
Part of Escorts' new strategic approach of 'Global Transformation Vision 2020' to strengthen its trans-continental markets, the international portfolio will comprise an all-new global product line. It has carved out a separate 'International Business' division to cater specifically to requirements of global customers across its global markets.
Escorts Agri-Machinery CEO Ravi Menon said: "We are witness to the transforming agricultural ecosystem since seven decades and understand the evolving needs of the farmers worldwide. The new products are the promise to innovate and creating value with bouquet of machines customised to farmer needs in the popular 12 to 110 HP range. We already have a strong foothold across continents like North Africa & South Africa, America, Europe, and the ASEAN region, and the new range would reinforce our market position."
The new tractor range, part of its long-term product development, is aesthetically superior, fuel efficient, and comes with CRDi engines, meeting all international emission and statutory norms.
The Escorts Group, which also operates in construction equipment, auto and railway components, is driving the change in the Indian market by leading in agriculture mechanisation and its supplementary industries. It is amongst the top five tractor manufacturers in the country, which is currently dominated by Mahindra & Mahindra and TAFE.
Delhi-based tractor maker Escorts Limited, one of India's leading tractor manufacturers, unveiled 13 new tractors in the 12-110 horse power (HP) range, as part of its ambitious global campaign to expand market under the flagship Farmtrac, Powertrac, and Euroline Series brands, which are designed, developed and manufactured in India.
Part of Escorts' new strategic approach of 'Global Transformation Vision 2020' to strengthen its trans-continental markets, the international portfolio will comprise an all-new global product line. It has carved out a separate 'International Business' division to cater specifically to requirements of global customers across its global markets.
Escorts Agri-Machinery CEO Ravi Menon said: "We are witness to the transforming agricultural ecosystem since seven decades and understand the evolving needs of the farmers worldwide. The new products are the promise to innovate and creating value with bouquet of machines customised to farmer needs in the popular 12 to 110 HP range. We already have a strong foothold across continents like North Africa & South Africa, America, Europe, and the ASEAN region, and the new range would reinforce our market position."
The new tractor range, part of its long-term product development, is aesthetically superior, fuel efficient, and comes with CRDi engines, meeting all international emission and statutory norms.
The Escorts Group, which also operates in construction equipment, auto and railway components, is driving the change in the Indian market by leading in agriculture mechanisation and its supplementary industries. It is amongst the top five tractor manufacturers in the country, which is currently dominated by Mahindra & Mahindra and TAFE.