With Kiranas still on top, is value grocery the next big e-commerce opportunity?
Bharat households are expected to account for over ₹85 lakh crore ($1 trillion+) in annual consumption by FY30, driven by more than 150 million households.
Despite this growth, kirana stores are expected to retain an 86% market share, highlighting significant headroom for digital grocery platforms.
While quick commerce is driving growth in metros, value grocery platforms are gaining traction in Tier-2 and smaller cities through affordable pricing.