M&M August Sales Surge 42%: SUV Boom, Festive Demand & EV Roadmap Decoded

Mahindra & Mahindra has kicked off the festive season on a strong note, with August auto sales rising 42% year-on-year. Domestic SUV sales jumped 50.2%, while LCV sales grew 22.2%, pointing to robust demand across segments. In an exclusive conversation, Dr Velusamy R, President, Automotive Business, Mahindra & Mahindra Ltd, discusses the key growth drivers, recent product launches and the company’s festive season outlook. He also shares his views on commercial vehicle demand, better-than-expected monsoons, stabilising supply chains and commodity costs. With EVs moving from a niche to a mainstream category, he outlines M&M’s electric vehicle ambitions and expects EVs to contribute 18–20% by FY28. The conversation also covers exports, production capacity and the road ahead for M&M.