Beyond Gold Prices: How L&T Finance Plans To Dominate India's Formal Gold Credit Market

L&T Finance is executing a massive expansion in the gold loan sector, targeting a staggering 50-60% loan growth in this segment over the coming years. In this segment for What's Hot, we break down the NBFC's aggressive strategy to scale its network by adding 500 branches annually. L&T Finance COO Raju Douthi explains why the company isn't just riding the wave of fluctuating gold prices, but rather focusing on the formalization of credit. With over 25,000 tons of gold sitting in Indian households and only 8% currently monetized in the formal credit system, the untapped market potential is immense. The ultimate goal? To have gold financing contribute at least 10% to L&T Finance's consolidated AUM. Tune in for more.