Amazon’s India Master Plan

Watch the latest episode of Business Today’s Behind The Scenes where we share a sneak-peek into the latest edition of the Business Today Magazine. In this issue,  Sakshi Batra has a very insightful chat with Executive Editor Krishna Gopalan and Danny Cyril Dcruze. 

Krishna takes us through the details of Amazon in India- its strategic advantage from technology, localisation, supply chain, large fulfillment centres and a sound understanding of the Indian consumer.  Danny gives us an insight on how Apps have become India’s favourite pass-time. While two players own almost 99 per cent of the market share, is it time for India to grab this huge potential with its own app store?