Apple, OnePlus Are Attracting More Buyers But Overall Smartphone Market Is In A Slump

We take a dive into the Indian smartphone market, which has experienced a 10% Year-over-Year decline in the first half of 2023. Despite this, some brands like Apple, POCO, and OnePlus are still shining in their respective segments. To shed light on the factors influencing the industry, Business Today talks to Mr. Navkendar Singh, AVP – Devices Research from IDC.