Coffee Boom In Tier-2 & Tier-3 India: CCL CEO Explains Growth Strategy

India is witnessing a major shift from tea to coffee, not just in metros but across tier-2 and tier-3 cities. In this exclusive interview, CCL Products CEO Praveen Jaipuriar explains how rising coffee culture, new-age D2C brands, and innovative flavor profiles are expanding the market. Despite growing competition, CCL thrives at both B2B and B2C, supplying coffee to several retail and startup brands while also growing its own label. With strong R&D, customized blends, and deep supply chain capabilities, CCL ensures every brand gets a unique coffee experience. The company is now aggressively expanding its retail presence to drive category growth and make “Every Cup Different.”