Festive Spark With Godrej Appliances

BTTV’s Aastha Chopra caught up with Kamal Nandi, Business Head, EVP of appliances businesses of Godrej enterprises, to discuss Diwali shopping trends and the brand’s festive offerings. Nandi shared that this season, consumers are keen on upgrading to smarter, energy-efficient appliances that bring both convenience and joy to their celebrations. From refrigerators and washing machines to air-conditioners and microwaves, Godrej has launched festive arrivals designed to make everyday living easier while adding a touch of festivity at home. He highlighted that demand is rising not only in metros but also across smaller towns, making this Diwali one of growth and opportunity for the brand. With expanding product lines and a focus on sustainability, Godrej Appliances is set to brighten homes while powering its next phase of growth.