Glass Skin Craze: Why Korean Skincare Is Taking Over India’s Beauty Market

Korean skincare has become a worldwide sensation, built on multi-step routines, hydration, barrier-repairing ingredients, and a focus on healthy skin first, beauty second. But why has K-Beauty exploded in India, and is it really suited for Indian skin? Dermatologists and experts break down the hype, the market boom, and what consumers need to know before investing. With the K-Beauty market set to double from $14.69 billion in 2024 to over $31 billion by 2033, we explore whether this is a sustainable beauty revolution or another passing trend. Watch to uncover the truth behind the global glass skin craze.