Golden Resilience: India's Unwavering Demand Amidst High Prices

Despite soaring gold rates in India, demand remains remarkably constant, fueled by the auspicious occasion of weddings and its enduring appeal as a safe-haven investment. A notable trend emerging is the exchange of old gold for contemporary designs, alongside a rising preference for gold biscuits as a long-term store of value. This report delves into the factors underpinning India's resilient appetite for gold. Listen In.