Is India Becoming The Next Luxury Activewear Hub?

Athletifreak’s founder, Mo Wadhwani, and Strategic Investor and Brand Ambassador Shahid Kapoor discuss the brand’s entry into India after its US presence. Mo highlights the challenge of adapting a premium positioning to Indian consumers, while Shahid shares his long-standing passion for fitness, shaped by dance and discipline since childhood. The conversation also touched on the brand’s family connection with Shahid and Mira Kapoor, fitness as a shared bond, and Athletifreak’s revenue goals and expansion plans.