KGF Star Yash Credits SS Rajamouli & Bahubali For Breaking Barriers In Cinema

Counted as one of the biggest superstars in today's times, Yash is on a professional high. The second installment of his 2018 blockbuster, KGF, went on to become a cult hit and challenged Bollywood big time. On Day 2 of India Today Conclave Mumbai 2022, during the Cinema: Gold Standard segment titled The Roc-KING star on winning hearts, smashing records, and reigning supreme, Yash shared his take attitude shift in how the Kannada film industry is perceived in recent times. Over the past year, many South films have set the box office on fire. Speaking about this, Yash said, "10 years ago, dubbed films became very popular here (Mumbai). People used to make fun of South films. That's how it started. Eventually, people got hooked on it. Initially, our films were sold for a meagre price. People would settle for bad dubbing and give random names for the films. Then, they started becoming familiar with our dubbed films. It was long pending. Credit goes to SS Rajamouli sir. If you have to break a rock, continuous effort is needed. Baahubali gave that push. KGF was done with a different intention. We did not do KGF to intimidate people, but to inspire. People have now started noticing South films. Before, we had a different budget to come here and market. Right now, with the digital revolution, we have the opportunity to showcase it to the world."