Mission Start Ab – An Exciting New Series To Empower India’s Most Promising Start-ups

Prime Video, India’s most loved entertainment destination, has joined forces with the Office of the Principal Scientific Adviser (PSA), Government of India, to create Mission Start Ab, a first-of-its-kind series, that will showcase India’s grassroots innovators as they turbo-charge their business growth. The seven-episode series will show these promising entrepreneurs, focussed on scaling made-for-India innovations with the potential to impact socio-economic change, undertake a series of challenges in pursuit of scaling their business and securing funding for their ventures. With India as one of the world’s largest and most vibrant start-up ecosystems, this wholly Made-In-India series also brings together three renowned investors who will search for India’s next Unicorn, by putting these 10 early-stage founders through a series of intense exercises and simulations that will test their entrepreneurial, management, communication and crises management skills.