Reliance-Disney Media JV | Uday Shankar: India’s Content Market Poised For Transformation

The recent merger of Viacom18’s media and JioCinema businesses with Star India Private Limited marks a significant shift in India’s content and entertainment landscape. With the approval of regulatory authorities and a ₹11,500 crore investment from Reliance Industries (RIL), the joint venture (JV) is valued at ₹70,352 crore. The JV, which will be controlled by RIL with 16.34% ownership, aims to reshape India’s video content ecosystem. Uday Shankar, Vice Chairperson of the JV, emphasizes that while mergers alone don’t directly impact viewers, the outcome of this deal will drastically enhance the content experience. With an extensive portfolio of sports, drama, and reality content, along with streaming giants Hotstar and JioCinema, the JV is poised to revolutionize both linear television and digital streaming in India, taking the country’s viewing experience to the next level.